– The graphic designer Vanessa Garcia Lopez wins first prize in the design contest organized by Bodegas Vega de Yuco.
– The winery awards a second prize and second prize to Carla Romero Tafalla from the Voxel School of design and congratulates all the participants for the extraordinary quality of the works presented.
Bodegas Vega de Yuco already has the brand image for 'Althos', the first wine production distillate made in the winery.
The jury decided the first prize of the contest in favor of the proposal presented by the graphic designer Vanessa Garcia Lopez. For the design of the brand, label and back label of the distillate, the winner of the contest has received a prize of 1,200 euros. It should be remembered that the contest was called last April for the design and identity of this new exclusive and collectible product that Bodegas Vega de Yuco will soon launch on the market.
The jury, made up of the communication, marketing, production, commercial and oenological laboratory team that he directs Rafael J. Espino Curbelo, together with the advisory team of the master rum maker, expert in distillates and Brand Ambassador, dangerous perez, valued the near 70 validated proposals who participated in this contest. Of the 15 pre-selected labels in the first phase, 8 labels went on to the next selection, resulting in 3 finalists, including the winning proposal that received a higher score than the rest.
Vanessa Garcia He explained that for the creation of the image of Althos he took into account the Canarian identity and the traditional character of this type of spirits.
“It is a design that evokes the local, the uniqueness of the Lanzarote landscape and the inspirational mythology of the islands. The combination of fonts is very careful and provides that character and personality to the product. A masculine, serious, intelligent and respectful character. We communicate with simplicity and elegance, providing added value to the distillate and achieving differentiation. We achieve that perception of a jewel product through the finishes of the label and we succeed in making the consumer see it as an object of desire, highlighting its limited and numbered production, full of stamps and signatures that reflect rigor and authenticity.”.
The label states, "It has a unique shape, inspired by the legend of Althos, and in that rescue of the sun from inside the volcano. The liquid is part of the design and has a leading role in the packaging proposal”.
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Likewise, due to the extraordinary quality of the proposals presented, the jury considered awarding a second prize and an extraordinary prize to the design proposal presented by the Voxel School student. Carla Romero Tafalla, whose design will be presented soon as an update to the image of another wine from the winery. This second prize is endowed with an amount of 600 euros.
From Bodegas Vega de Yuco they have valued "very positively the high participation and scope of the call with proposals for this Lanzarote distillate that have come to us from Argentina, Colombia and different regions of Spain and Europe”. In the same way, they thank and congratulate all the designers for "the high quality, the creativity, the effort to adapt to the rules of the contest and the work done”. Specifically, they also transfer their public recognition to the young designers of the Voxel School and students who have also submitted proposals from the Pancho Lasso School of Art in Arrecife and other schools of art and design at a national level, "for the quality and talent of these future young designers”.
Althos, Collection 1 Single Cask
Althos, supreme god of Canarian aboriginal origin, is a distillate from Lanzarote wine production, aged for years in French oak barrels. Vega de Yuco will bring to market this first Single Cask collection of limited and exclusive production of about 300 bottles. It is a unique distillate, aged in wood from a single 225-liter oak barrel. This product is intended for a gourmet market for collection and exclusive and private sale.
